OUR PROMISE｜Buhiya.life
OUR PROMISE｜Buhiya.life
It began with the skin of a single Frenchie (Buhi).
French Bulldogs have sensitive skin. Anyone who has loved this breed knows it.
Allergies. Dermatitis. Recurring eczema. Thinking "we have to go to the vet again," and still hugging them with a smile.
Buhiya.life was born from that everyday life.
Our beloved dog Eve, who had a skin condition, was wearing protective clothing that was functional but not cute. "If she has to wear it anyway, I want it to be cute" — that one thought is where everything started.
Today, Eve's coat has grown back, and she is healthier than anyone.
What we promise to keep doing
Gentle on the skin, made to be worn for a long time. We make every piece with love, for the Frenchies we adore.
This is not a slogan.
It is a promise from people who have kept paying close attention to the Frenchie body shape.
The thickness of the chest. Room around the neck. Ease of putting on and taking off. The choice of materials. The finishing of the seams. Beyond being "cute," we keep asking of every single piece whether a Frenchie can wear it comfortably.
Clothes that dogs with skin conditions or allergies can wear too. A piece you will keep enjoying in daily life for a long time.
Four brands, one spirit
Buhiya.life currently runs four brands. (Felicidadog, BUHI & BORDERS and Popoly Dog are currently available in Japan only.)
BUHI CAMP is clothing for Frenchies and their owners to spend time outdoors. With earth colors and functionality, it equips the time you create together.
BUHI & BORDERS is a brand that tells the story of life with a Frenchie. It turns poetic moments of everyday life into clothing.
Felicidadog is a brand that wholeheartedly affirms the feeling that "my dog is the cutest in the world." A garment with your dog's name makes them the star of their own story.
Popoly Dog is a brand that creates a cycle of smiles between small dogs and their owners. When your dog smiles, you smile. We deliver that cycle through clothing.
Each brand has its own world, but the root is the same. We make things in earnest, for the dogs we love.
That spirit never changes, whatever the brand.
What "made to be worn for a long time" means
Not chasing trends, but making a piece you want to wear every day.
Not only this season, but next season and the one after. Even as your dog grows, or when you welcome another dog. We aim for clothes you will want to buy again.
Quality of materials. Careful sewing. Timeless design. All of these are contained in the words "worn for a long time."
We want to answer the love you have for your dog.
We may not be a group of professional makers. But we are confident that our love for French Bulldogs is second to none.
"I want to make better clothes for this dog." That feeling keeps Buhiya.life going.
May every moment you spend with your Frenchie be richer. We will keep making, with love.
Buhiya.life